After
20 years, Farewell to Internet Explorer.
Microsoft has confirmed that they are dropping
the IE name for its upcoming browser codenamed Project Spartan, tech site The
Verge reported Tuesday.
"We’re now researching what the
new brand, or the new name, for our browser should be in Windows 10. We’ll
continue to have Internet Explorer, but we’ll also have a new browser called
Project Spartan, which is codenamed Project Spartan. We have to name the
thing," The Verge quoted Microsoft's marketing chief Chris Capossela as
saying.
"Just by putting
the Microsoft name in front of it, the delta for Chrome users on appeal is
incredibly high," said Capossela. He also showed off research data on a
new name for Microsoft's browser against IE.
However, IE will still
be around in some versions of the upcoming Windows 10, though mainly for
enterprise compatibility. IE had dominated the browser market but IE 6 became a
PR nightmare of sorts for Microsoft due to its security holes and poky speed
compared to newer challengers like Firefox and Chrome.
"Judging by
Microsoft’s own research, it’s obvious the company will move as far away from
Internet Explorer as possible, and it’s likely Project Spartan will have the
Microsoft name attached to it," The Verge said.
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