Wednesday, March 18, 2015

Farewell to Microsoft Internet Explorer

After 20 years, Farewell to Internet Explorer.

 Microsoft has confirmed that they are dropping the IE name for its upcoming browser codenamed Project Spartan, tech site The Verge reported Tuesday.

"We’re now researching what the new brand, or the new name, for our browser should be in Windows 10. We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing," The Verge quoted Microsoft's marketing chief Chris Capossela as saying.

"Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high," said Capossela. He also showed off research data on a new name for Microsoft's browser against IE.

However, IE will still be around in some versions of the upcoming Windows 10, though mainly for enterprise compatibility. IE had dominated the browser market but IE 6 became a PR nightmare of sorts for Microsoft due to its security holes and poky speed compared to newer challengers like Firefox and Chrome.

"Judging by Microsoft’s own research, it’s obvious the company will move as far away from Internet Explorer as possible, and it’s likely Project Spartan will have the Microsoft name attached to it," The Verge said.

separate article on Quartz.com said Capossela pointed out the new Microsoft flagship browser for Windows will not be associated with the IE brand. Quartz noted IE lost market share in recent years to other browsers and “the announcement that Project Spartan won’t be an Internet Explorer browser is Microsoft’s ultimate admission of failure in its efforts to change Internet Explorer’s image," Quartz said.

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